A testament of Life in full circle.
Back in the town Telluride, from whence less than a year prior many compliments of “I love your leggings”, “where did you get those?” took a young designer on her journey towards building her first ever clothing line. The name for the business came to her, sitting on a rock, as the rivers waters hummed in the background and she recalled the love her leggings afforded the wearer.
The name Paramour Velour was born on a deritive of Paramount, “to be of chief impact” and Mi Amour “to love”.
And hence in July amongst all the big brands Synergy and Om collective the creative innovator, set up shop in Elks Park determined to shatter a paradigm of what athletic wear SHOULD BE.
Accompanied by another strong studio designer Melanie Finan of Soma Threads they dressed the town, literally.
Again the crowds warmly received the uniqueness and practicality of her functioning yet versatile yoga/legging concept.
She smiled warmly bearing witness as her wares walked out of the store that courageous concepts are admired by those whom appreciate ingenuity. The versatility of her legging line became over a weekend a wardrobe score for the 1% and the eclectic people of Telluride.
Grateful for the exposure, for the great neighbors made in the vending village #Samadhi # Amy and for Erika Henschel
Telluride Yoga Festival Director for the opportunity for more market research<3